Mark Rhoades, AICP

President & CEO

Mark Rhoades founded Rhoades Planning Group in 2012 and has 22 years of experience as a land use planner and development consultant in both the public and private sectors. Mark is a member of the American Institute of Certified Planners and the California Planning Roundtable. Between 1998 and August 2007, he served as City Planning Manager for the City of Berkeley during a period of unprecedented development activity and increasing politicization of land use.

Mark has been acknowledged for his professional leadership by the City of Berkeley, and by the American Planning Association (APA) which awarded Berkeley the California State Chapter Award for Distinguished Leadership in 2003 for the City’s infill development program, which he designed. He has lectured extensively at UC Berkeley for graduate courses in planning and real estate, at Housing California, Urban Land Institute, and at various APA conferences.

As Berkeley’s City Planning Manager and Zoning Officer, Mark was responsible for both policy development and implementation. His major efforts revolved around infill and new transit-oriented housing while achieving a high degree of project feasibility and community responsiveness. Approximately 2,400 housing units were built or approved during Mark's tenure in Berkeley’s Planning Department. Prior to Berkeley, Mark was a Senior Planner/Project Manager at Pacific Municipal Consultants. Mark consulted with local agencies on general plans, specific area plans, development projects, CEQA analysis and entitlement process improvements.

Over the past six years Mark has entitled mixed use development projects with more than 300 dwelling units in Berkeley, including the two largest development projects in Berkeley’s history. Mark is currently a member of the American Planning Association, the California Planning Roundtable, the Urban Land Institute, and on the Board of Directors of the Berkeley Chamber of Commerce and Berkeley Design Advocates.

Rhoades Planning Group’s strategic mission is to support community growth by focusing on large and small projects that have the ability to transform neighborhoods.

Mia Perkins

Senior Project Manager

Mia Perkins has over 13 years of experience in land use and real estate. Her background includes real estate law, specifically, in land use and development. Mia’s project management experience includes all aspects of entitlements for urban infill development. In addition she has worked on projects for cities that include yield analysis and zoning and general plan research.

Prior to joining Rhoades Planning Group, she worked as a project manager at Citycentric Investments, an infill development and consulting company. Prior to Citycentric, Mia worked as sales counselor and project manager in the San Francisco Bay Area Division of John Laing Homes. Before working in real estate, she worked as an associate at the law firm of Case Bigelow Lombardi in Honolulu.

Mia was born and raised in Hawaii and earned a Bachelor of Arts from Occidental College and a Juris Doctorate from the University of Hawaii at Manoa. Mia has an active California broker’s license and is a member of the Urban Land Institute.