Mark Rhoades, AICP

President & CEO
mark@rhoadesplanninggroup.com

Mark Rhoades founded Rhoades Planning Group in 2012 and has 22 years of experience as a land use planner and development consultant in both the public and private sectors. Mark is a member of the American Institute of Certified Planners and the California Planning Roundtable. Between 1998 and August 2007, he served as City Planning Manager for the City of Berkeley during a period of unprecedented development activity and increasing politicization of land use.

Mark has been acknowledged for his professional leadership by the City of Berkeley, and by the American Planning Association (APA) which awarded Berkeley the California State Chapter Award for Distinguished Leadership in 2003 for the City’s infill development program, which he designed. He has lectured extensively at UC Berkeley for graduate courses in planning and real estate, at Housing California, Urban Land Institute, and at various APA conferences.

As Berkeley’s City Planning Manager and Zoning Officer, Mark was responsible for both policy development and implementation. His major efforts revolved around infill and new transit-oriented housing while achieving a high degree of project feasibility and community responsiveness. Approximately 2,400 housing units were built or approved during Mark's tenure in Berkeley’s Planning Department. Prior to Berkeley, Mark was a Senior Planner/Project Manager at Pacific Municipal Consultants. Mark consulted with local agencies on general plans, specific area plans, development projects, CEQA analysis and entitlement process improvements.

Over the past six years Mark has entitled mixed use development projects with more than 300 dwelling units in Berkeley, including the two largest development projects in Berkeley’s history. Mark is currently a member of the American Planning Association, the California Planning Roundtable, the Urban Land Institute, and on the Board of Directors of the Berkeley Chamber of Commerce and Berkeley Design Advocates.

Rhoades Planning Group’s strategic mission is to support community growth by focusing on large and small projects that have the ability to transform neighborhoods.

Mia Perkins

Co-Founder & Partner | Senior Project Manager
mia@rhoadesplanninggroup.com

Mia Perkins co-founded Rhoades Planning Group in 2012 and has more than 16 years of experience in land use and real estate. Her background includes real estate law, specifically, in land use and development. Mia’s project management experience includes all aspects of entitlements for urban infill development. In addition she has worked on projects for cities that include yield analysis and zoning and general plan research.

Prior to joining Rhoades Planning Group, she worked as a project manager at Citycentric Investments, an infill development and consulting company. Prior to Citycentric, Mia worked as sales counselor and project manager in the San Francisco Bay Area Division of John Laing Homes. Before working in real estate, she worked as an associate at the law firm of Case Bigelow Lombardi in Honolulu.

Mia was born and raised in Hawaii and earned a Bachelor of Arts from Occidental College and a Juris Doctorate from the University of Hawaii at Manoa. Mia has an active California broker’s license and is a member of the Urban Land Institute.

Geneva Hesner

Associate Planner | Project Manager
geneva@rhoadesplanninggroup.com

Geneva joined Rhoades Planning Group in 2021 after earning a master's degree in urban planning. At RPG, she uses her technical planning knowledge and project management experience to shepherd high-quality, transit-oriented development projects through the entitlement process as quickly and efficiently as possible. Geneva is the project manager for market-rate and affordable housing projects and has helped entitle over 500 units over the past year, with over 80% being affordable housing. Before joining Rhoades Planning Group, Geneva worked as a Clean Energy Program Analyst at Environmental Defense Fund (EDF).

Geneva has long been passionate about environmental and social justice. She pursued these interests in her environmental studies undergraduate major and then by working at National Equity Project, an Oakland-based non-profit working towards racial equity in education. In 2015, Geneva joined EDF's Clean Energy team. Soon after, she earned a Professional Certificate in Smart Grid Technologies from UC Berkeley Extension. In addition to helping lead EDF's efforts on time-variant rates in California, Geneva contributed to the success of the Clean Energy program through strategic planning and project management of the program's key initiatives. Geneva conducted research, policy analysis, and legislative advocacy while supporting EDF's regulatory engagements. She is most proud of her work on local clean energy projects to help address air pollution in disadvantaged communities.

Geneva was born and raised in the Bay Area. She earned a bachelor's degree in environmental studies with a minor in international relations from Bucknell University and a master's degree from USC in urban planning with a concentration in transportation planning.

Kelvin Yeoh

Assistant Planner | Assistant Project Manager
kelvin@rhoadesplanninggroup.com

Kelvin joined Rhoades Planning Group in 2023 after earning his graduate dual degree in Architecture and City Planning. He is the assistant planner and assists project managers throughout a project's entitlement process. Before joining Rhoades Planning Group, Kelvin interned at various architecture firms in the Bay Area and Southeast Asia. During his graduate studies, he held academic teaching positions in Architecture.

Kelvin is passionate about affordable housing, sustainable mixed-use development, and equitable community development. While at UC Berkeley, he earned an Interdisciplinary Graduate Certificate in Real Estate, which inspired an integrative approach of design and planning towards housing development.

Kelvin came to the Bay Area in 2015. He was a transfer student from College of San Mateo and transferred to UCLA, where he completed his undergraduate degree in Architectural Studies with a minor in Urban and Regional Studies. During his time at UCLA, he was an Undergraduate Research Fellow at cityLAB, where he developed a passion for community-based design. After UCLA, Kelvin pursued a dual graduate degree at UC Berkeley, where he concentrated his thesis and research in Urban Design, Housing, and Real Estate Development.